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History


Social Circumstances of the Times

1977-1981: Cosmetics lawsuits initiated

1988: Door-to-Door and Other Direct Sales Law revised

1995: PL Law enacted

2000: Containers and Packaging Recycling Law enacted

2001: New requirement to list all product ingredients enforced

2005: Revised Pharmaceutical Affairs Law enacted

1985
The World Co., Ltd. established
Turning our attention toward the damage caused by synthetic materials, FAITH moves to develop cosmetics safe for the skin
Faith Co., Ltd. established
The first skincare revolution

Gel cosmetics pioneer FAITH was among the first to focus on gels that do not use surfactants, and developed gel cosmetics

Faith Cosmetic Co., Ltd. established
Chezreine BIOSOME gel cosmetics launched
1991
The Herbal Co., Ltd. established
Next, FAITH quickly focuses on the damaging effects of active oxygen
1993
Essex Co., Ltd. established/body-shaping undergarment sales launched
Directly managed esthetic salons launched
Three Facets of Beauty—external, internal, and spiritual—philosophy established
Exports to Singapore (Pacific Faith Pte. Ltd.) launched
1994
The Global Corporation established
The Pawze Corporation established
ACNOPURE, a line specifically targeting acne-prone skin, is launched
INSIST makeup series launched
1995
“at system”, a line designed especially for sensitive skin, is launched
FAITH focuses on the harm caused by genetic damage
1997
Exports to the U.S. launched (Pawze America)
Faith Cosmetics Kyushu branch established
1999
Launch of NO PRODUCE Cosmetics, which do not produce active oxygen
FAITH’s revolutionary progress

Adoption of the Kat Sod Assay method Measurement tests are carried out on active oxygen to manufacture cosmetics that are even more gentle on skin

Launch of NONOXY Cosmetics, which do not produce active oxygen
2002
Headquarters move to company-owned building in Chuo-ku, Osaka
Faith Cosmetics Tokyo branch established
FAITH implements its negative ion charge technology (two types of nano capsules)
Japanese-Chinese joint venture company Shanghai Faith Cosmetic Co., Ltd. established
VecTeana, a basic cosmetic series developed using ion and nano technologies, launched
2004
Faith Cosmetics Nagoya branch established
Improved body-shaping undergarment Romance Chezreine launched
Cellbester Σ beauty equipment launched
Group expands its business into consumer markets
2006
Faith Esthetic Academy (certified by the Japan Association of Beauty Therapists) established in Osaka/online courses launched
Cellbester personal beauty equipment for home use launched
Health drink Beauty Drink CoQ10 launched
2007
The FAITH GROUP celebrates its 20th anniversary
Shanghai Faith Cosmetic R&D Co., Ltd. established
2008
New-and-improved ACNOPURE series developed for acne treatment
Select BODY brand products reformulated
The second skincare revolution
Birth of the original ingredient “Faith Fresh Collagen”! Fresh collagen is delivered to the stratum corneum, providing double care with the skin surface

The FAITH LAMELLAR series goes on the market
New distribution system launched 		What exactly is original ingredient “Faith Fresh Collagen”?Click here for details
2010
Production launched at Shanghai Faith Cosmetic R&D Co., Ltd.

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