FAITH FAITH-Our name is our promise.

Why FAITH is established

In 1977, a woman filed a cosmetics lawsuit after suffering major skin trouble caused by low quality cosmetics. Seeing the victim’s devastated skin was shocking. This experience filled us with a sense of mission to “create cosmetics that would make users truly beautiful!”, and FAITH was established.
Published in 1979  Dangerous Cosmetics

In 1979, a book called “Dangerous Cosmetics” was published that was written by the Consumers Union of Japan, causing an uproar in the cosmetics industry. This book was written with conviction about “how cosmetics should be.”

With the Kongan, a heartfelt wish, that the feminine desire for beauty be fulfilled, over 20 years has passed since our founding, and the FAITH GROUP continues to fulfill this wish today.

FAITH products include education as a set

All FAITH GROUP developed products, training, and marketing are based on our creed of the Three Facets of Beauty. The FAITH GROUP considers it our mission to move past simply selling cosmetics and help our users attain “healthy beauty” through actions based on the Three Facets of Beauty.

Three Facets of Beauty + Action

We offer a training system that corresponds to products and distribution for those selling FAITH GROUP products.

Our generous training menu includes staff training support and direct training by FAITH GROUP members at your store.

We actively provide knowledge for achieving success through our comprehensive training system that covers all aspects from basic application to actual practice, based on our creed of the Three Facets of Beauty + Action.

  • FAITH’s creed of beauty
Achieving balanced healthy beauty

History of Product Development

Gel cosmetics pioneer|Adoption of the Kat Sod Assay method|Birth of the original ingredient

The first skincare revolution

Gel cosmetics pioneer

We developed a product that includes an ingredient called gel that does not use surfactants, ingredients that are commonly used to mix oil and water.

FAITH’s revolutionary progress

Adoption of the Kat Sod Assay method

To produce cosmetics that do not generate active oxygen, we adopted the Kat Sod Assay method of conducting measurement tests on active oxygen.

The second skincare revolution

Birth of the original ingredient “Faith Fresh Collagen”!

By wrapping fresh collagen around nano capsules, fresh collagen that is naturally hard to penetrate the skin was successfully delivered to the stratum corneum.

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